26 Aug How to Buy an Engagement Ring in San Diego
My father was a California jeweler and I’ve worked in the jewelry industry for over 30 years. I decided to put myself in the shoes of someone out looking to buy a diamond engagement ring in San Diego. I wrote this article in the hopes of giving a unique perspective and help some folks out who would like to learn how to buy an engagement ring like a jeweler would.
Let’s say, as a jewelry industry professional, knowing what I know about diamonds, I was getting married and I wanted to buy an engagement ring for my bride to be?
For the sake of this exercise, let’s suppose I can’t access any wholesaler contacts and I have to work on public information readily available to the average retail consumer.
This is what I would do:
Visit an Independent Jeweler Before Buying My Diamond
The first thing I would do is find an independent San Diego jeweler with great reviews within 30 to 60 minutes of where I live. I’d go in there, tell them what my budget is and tell them I want to see what my options are.
I’d want to see their GIA (Gemological Institute of America) triple x cut diamonds (excellent cut, symmetry and polish). Having an excellent cut diamond is going to make the stone have maximum brilliance (or sparkle) because of the ideal proportions. Learn more about cut here: Understanding Diamond Cuts.
An excellent stone will be cut symmetrical, with no wonky angles or out of round shapes, and the polish will be good, so you won’t see any odd-looking polish lines which can detract from the overall beauty of the stone.
Diamonds with triple x cut grades will be more expensive. If you’re open to sacrificing a little bit of cut quality that’s fine. You just want to make sure the cut grade, polish, and symmetry have a grade of at least “very good”. Also, it’s very important the proportions are within the standard range. You can find a diamond proportion chart here: Estimating Diamond Cut Grades.
I would tell them I’m not interested in buying a stone with anything more than faint fluorescence which can make the stone look foggy (you might tell them to show you one just so you can learn what fluorescence looks like).
I’d ask to be shown all the stones under a 10 x microscope, so I can familiarize myself with what the clarity grades look like and to make sure I don’t see anything in there that’s unattractive — like a black carbon spot in the dead center or a huge white feather running across the center of the table.
I would ask to see 6 different options within my price range and within my color, clarity, and cut range; then ask for a copy of each GIA certificate to take home to consider for my final decision.
Do the Homework Before Buying My Diamond
The next step in how to buy an engagement ring is to do your diamond homework. With a fresh cup of java in hand, I would log on to Blue Nile’s website. They have a great filter function and their general navigation is very user friendly. Blue Nile was the first large online diamond retailer, and they’ve created a pretty awesome platform (we are in no way affiliated with Blue Nile). From my experience scanning their stones, their pricing seems pretty consistent across the different diamond varieties, and the margins are on the lower side of the retail spectrum.
I would find identical (or close as possible) diamonds to match the stones I liked from the independent San Diego jeweler and I would compare prices, write down both side by side and see how they compare. Are they close in price?
A bricks and mortar jewelry store price is expected to be higher. So the question to ask yourself is: “Do they have great service? Do they have knowledgeable, well trained staff that can show me the slight nuances between different diamond specifications? Will they take the time to show me the diamond under a microscope?”
With a bricks and mortar jewelry store, you will have the luxury of holding the engagement ring in your hand, trying it on, seeing several diamond rings side by side. There is a lot to be said for physically interacting with a diamond engagement ring before making the purchase.
At the end of the day, you want to ask yourself: “What are the benefits for paying the higher price at a brick and mortar jeweler?” Then make an informed decision based on the answers to that question.
Finding My Engagement Ring Setting
Learning how to buy an engagement ring is more than just diamond knowledge. My next move would be to find a ring. I would hop on my google browser and search the following: engagement semi mount rings, which means engagement ring without the center stone.
You’ll see page after page of websites offering their semi-mount designs. From big retailers like Ben Bridge to small operators on Etsy making them on a per order basis. Just make sure they offer the same size of diamond you’ll be purchasing. You can tell them the mm width and depth of your stone to be sure the diamond will fit into the ring. All the measurements will be on the GIA certificate. Browsing these sites will familiarize you with different designs and what’s available in the pre-made semi-mount world.
Another Option is a Custom Engagement Ring
There is a common misconception that custom engagement rings are only for absolutely unique, one-of-a-kind, engagement rings. At my La Jolla jewelry store, about 90% of my custom ring orders are for very simple, currently in trend designs.
While it is somewhat true that these designs can be bought already made (off the shelf), I find that clients prefer to have their own ring built from scratch. They enjoy the process of seeing their ring come to life, from the initial CAD render stage, to the wax printout, to the final finished piece.
Also, keep in mind that pre-made mountings are usually made for 1-carat, 1.5 carat, 2.0 carat, etc. stones. This can create a problem if you have a 1.35 carat diamond with an extra thick girdle (which is what you might find in an antique diamond for example).
The ready-made off the shelf mounting may not fit your diamond perfectly, and you might feel like you are settling, rather than getting the exact ring made for the exact stone, and made exactly the way you want it.
It’s also common to want to make one or more subtle changes to a popular design, such as a slightly lower under-halo, or longer than normal claw prongs, or a little thicker at the base for durability.
All of these little nuances come into play when custom designing a ring from scratch, and in the end the bride-to-be really appreciates getting exactly what she wants for her dream engagement ring, even if the general design is very similar to what is most popular in the market today.
Decision Time: Buying My Diamond Engagement Ring
Now that you’ve learned how to buy an engagement ring in San Diego, it’s decision time. Perhaps you really like your local independent jeweler, and you’d like to give them the business. At least you have comparisons. And if the prices you’ve researched aren’t too far from theirs, and you don’t mind spending a little more for great personal service, then go for it. At least now you are more likely to make a smarter, well-informed decision.
If you decide to go the online route, I would suggest buying your engagement ring from one of the bigger players. Blue Nile sells both diamonds and rings. There are other names like Ritani and James Allen that have good reviews. The biggest takeaway here is don’t go into the first mall store you see, get caught up in the moment with a fast-talking salesmen and end up paying thousands of dollars extra for a diamond engagement ring that really shouldn’t cost that much because the quality doesn’t merit the price.
Buying a Diamond Engagement Ring as a Luxury Asset
As a professional diamond buyer, I regularly come across sellers who come in to sell a diamond engagement ring. Sometimes it’s because the client wants to upgrade to a larger diamond, other times it’s because of a divorce situation.
Regardless of what the reason is, I see time and time again people who have grossly overpaid for a low-quality diamond and it’s usually because they just walked into the largest retail jewelry chain store and didn’t look anywhere else or compare.
Such quick decisions are understandable when you consider how excited emotions often drive the purchase of an engagement ring — rather than calm deliberation. But that doesn’t make it any less frustrating to learn that your engagement ring isn’t worth what you thought it was.
Because buying a diamond ring is a luxury asset, a substantial investment usually in the thousands of dollars, you want to be sure that some serious thought goes into the buying process to assure yourself that you really did get the most you could for the amount of money spent.
I like to be able to pay my San Diego clients more money for their diamonds, but that can only happen when the diamond was purchased wisely at the retail level.
So, if you would like to buy or sell a diamond, create a custom engagement ring, or shop our vintage and antique selection of diamond rings, contact C. Blackburn Jewelers for a free consultation.
You can talk directly with me, Carl Blackburn, at 858-251-3006, or send me a text at: 619-723-8589.
If you would like to discuss the making of a custom engagement ring, get started now by sharing with us a few details on the form below.
